For the sake of clarity

The world is a busy place, so busy in fact that people use the internet without reading. Really? How is this possible? Does everyone just YouTube, click Facebook ‘Like’ and browse trillions of other people’s polaroids on Flickr? Perhaps I am being paranoid but the number of e-mails we receive along the lines of ‘Hi, what does this tour include, how much is it, where is the meeting point and what time does it start on which day’ is increasing.

It is of the essence to ensure that these bare basic facts are displayed with absolute clarity on our Rome tours and Vatican tour pages. If they are not, please let us know!

E-commerce has regressed into an environment where the masses expect to view, click and pay in under a minute. The days of illustrating web content with creative, descriptive text and images have faded for the sake of the hard sell. It’s a crying shame, and while we are duty bound to market all our Rome sightseeing services, we’ll never lose sight of the importance of presentation for presentation’s sake.