It is safe to say that Italians are usually pretty liberal about nudity. Nudity is found everywhere, from modern TV and print ads to nude sunbathers all over its beaches to the walls of Italy’s treasured museums and villas.
Italians and Europeans in general often call Americans prudish and had quite a laugh at the scandal surrounding Janet Jackson’s brief display of nipple at the superbowl. Americans are taught that nudity is a dirty thing, while Europeans seem to think “if you have it, flaunt it”.
This is why this recent scandal caught my attention. Normally, A nude woman on a billboard would not raise attention in Italy. But when you add two slices of Prosciutto to said nude woman’s derriere, suddenly people are talking. In Capri, where the advertisement was placed, advocacy groups are fuming over this image.
Here’ s my question: Are they more concerned about the dignity of the Woman, or the Prosciutto?