Online expat rag in Rome ‘The Italian Insider’ does not come cheap. For the right to read their articles one must pay a euro a week. Now, let’s look closely at what they expect people to lay out for. A Google ‘site:websitename’ search shows us that the insiders have just 512 web pages, many of which are not news articles. Another Google site search shows us that The Times has a whopping 271,000 web pages which one can access for £1. Full website access for a quid, for 30 days. And they have five other subscription options to boot. A search for ‘Rome’ on The Times website shows 14,429 results. All of this recalls a day in Frankfurt 1994 when a tog asked to photograph me making a phone call. Some days later my image illustrated an article entitled ‘Can Europe keep pace?’. He introduced himself as ‘working for the London Times’. Anyway, the English rag wins the day.
Writing about a subscription cost comparison is not going to interest people who are searching for information about Vatican tours or other Vatican tourism services, but that’s precisely what I attempted to do this morning when I visited the insiders website, only to discover that it’s bounce rate will assuredly banish any prospect of home page advertising.